Festival Merch, Simplified — We Print. You Focus on the Event.

When it comes to festival and event merchandise, the process can feel overwhelming, but it doesn’t have to be.

At SOLLY AND CO, we work with Australian festivals and events to make merch simple, reliable, and stress-free. Whether it’s tees for a music festival, hoodies for staff and volunteers, or totes for sponsors and VIPs, our process is built to get your merch sorted on time and without the usual drama.

Here’s how we take festival merch from idea to event-ready — without the bullshit.

Step 1: Define Your Merch Goals 🎯

Before artwork or quantities, the most important thing is clarity.

Ask yourself:

• ✅ Who is the merch for? (Punters, staff, volunteers, VIPs, sponsors)

• ✅ Is it for resale, visibility, or operational use?

• ✅ What matters most — margin, simplicity, or flexibility?

Festival merch works best when it has a clear purpose. Trying to do everything usually leads to over-ordering and leftover stock.

Pro tip:
If you’re unsure, we can help you plan a simple, proven core range that sells well and keeps risk low.

Step 2: Choose the Right Apparel & Printing Method 👕

The blank you choose matters just as much as the design.

At Solly & Co, we use quality Australian-supplied apparel that holds up to real-world festival wear.

Things to consider:

• ✅ Fit & feel — unisex tees, premium options, or heavier-weight hoodies

• ✅ Durability — merch should survive the pit and the washing machine

• ✅ Printing method — we specialise in DTF (Direct-to-Film) printing

Why DTF?

• Crisp detail

• Vibrant colour

• Flexible prints

• Ideal for festival artwork

• Allows smaller runs and reprints

Pro tip:
Choose blanks people actually want to wear after the festival — not just during it.

Step 3: Artwork, Branding & Mock-Ups 🎨

Festival merch is more than just a logo on a tee — it’s part of the event experience.

Good festival merch design includes:

• 🔹 Clear, high-impact artwork

• 🔹 Smart placement (front, back, sleeve, chest)

• 🔹 Event-specific details like year, location, or tagline

We provide free mock-ups before printing, so you can see exactly how your merch will look and make changes early — before anything is locked in.

Good merch is approved, not guessed.

Step 4: Production & Quality Checks 🏭

Once artwork and quantities are approved, we move into production.

Our process includes:

• ✅ DTF printing done in Australia

• ✅ Consistent colour and detail

• ✅ Hands-on quality checks before packing

Because we print locally, we’re not dealing with overseas time zones, shipping delays, or mystery freight timelines. If something needs adjusting, we can actually fix it.

Step 5: Delivery & Timelines 🚚

Festival timelines matter — so we set them properly from the start.

Typical turnaround times:

• 📦 Smaller runs: ~7 business days

• 📦 Larger festival orders: ~10–14 business days

We ship Australia-wide and can work backwards from your bump-in dates to make sure merch lands before gates open — not during them.

Step 6: Event Day, Reprints & Beyond 🎟️

The smartest festival merch plans allow room for success.

If something sells out:

• Reprints are possible

• Best-sellers can be topped up

• Limited drops can be added post-event

This flexibility is one of the biggest advantages of local production and no minimums.

And when attendees wear your merch after the event?
That’s brand exposure that keeps working long after the last act finishes.

Let’s Make Festival Merch Easy

At Solly & Co, we’re a Canberra-based, family-run print studio working with Australian festivals that want merch handled properly.

✔ Printed in Australia
✔ No minimums
✔ Free mock-ups
✔ Fast, flexible reprints

Our job is simple:
Make sure merch is one less thing you’re stressing about.

📍 Canberra, ACT
🌏 sollyandco.com.au
📧 info@sollyandco.com.au

If you’re planning a festival or large event and want a clear, no-BS merch setup, get in touch.