THE SOLLYANDCO FESTIVAL MERCH SYSTEM
More merch sold.
Less stock left over.
Less work for you.
Big festival energy. Less merch admin. We help Australian music festivals design, launch and sell merchandise before, during and after the event — with smart pre-orders, quality products and a plan built around your crowd.
Your crowd came for the music. Give them merch worth keeping.
Festival merchandise shouldn't be an afterthought, or a pile of leftover shirts. SOLLYANDCO works with organisers to create a range that feels like proper streetwear, then uses pre-event customer demand to help guide what to make and how much stock to order.
Launch an online collection and get pre-orders rolling.
Use early sales to help plan styles, sizes and quantities.
Continue agreed online sales once the festival has finished.
HOW IT WORKS
Four stages. One less thing to stress about.
Find your festival's vibe
Tell us about your audience, artwork, event dates and budget. We'll help plan a focused merchandise range and timeline.
Merch goes live early
We can create a dedicated collection on the SOLLYANDCO website for fans to purchase ahead of the event.
Turn sales into smarter stock
Review pre-orders to guide production, stock quantities and delivery arrangements ahead of festival weekend.
Keep the good stuff going
Keep selected products online for an agreed period, with customer fulfilment and sales reporting where included in your package.
Production quantities, fulfilment, reporting and payouts are confirmed in each festival agreement.
Not just another logo tee.
Our sweet spot is merchandise people actually want to wear outside the festival. Think faded tees, embroidered caps, easy-to-layer hoodies and fun extras.
Caps & embroidery
Washed caps, truckers, corduroy and premium embroidered artwork.
Tees & layers
Classic tees, oversized fits, hoodies and crews with custom decoration.
Festival favourites
Stubby holders, drinkware, keyrings, pins and other merch extras.
We offer embroidery and direct-to-film (DTF) transfer decoration, helping you select a suitable product and finish for your design and budget.
Built for organisers with a thousand things already on their list.
Regional music events, boutique festivals, country, indie, folk and community line-ups — you focus on the artists, the crowd and the show. We help simplify the merchandise side.
Good questions. Easy answers.
Do we need to order hundreds upfront?
Not necessarily. We can explore pre-orders or smaller production runs, subject to product availability and minimum order quantities.
Can you use our existing festival designs?
Absolutely. Send through your artwork and we'll discuss mock-ups, decoration methods and production readiness.
Can fans order before and after the festival?
Yes. Online pre-sales and an agreed post-event sales period can be part of your festival merchandise plan.
Can you ship directly to customers?
Australian customer fulfilment can be included, with festival pickup and organiser collection options discussed for each event.
How early should we get in touch?
Ideally 8–10 weeks ahead, to allow room for design, approvals, pre-orders and production. Shorter lead times can be discussed.
READY TO TALK MERCH?
The line-up's sorted. Now let's sort the merch.
Tell us your festival name, event date, expected crowd and what you'd love to create. We'll help you map out the next steps.
Prefer email? info@sollyandco.com.au